VEDOMOSTI. How to Spend: Culture Squared
22 April 2015
Every year Moscow developers are investing increasingly more in projects with a cultural aspect. The point at issue is about millions of rubles every year. What sort of returns are they hoping for? Let us look at what RESTAVRACIA N CEO Enver Kuzmin has to say about this.
Speaking about how much gets invested in ‘cultural’ projects every year, Restavracia N CEO Enver Kuzmin notes that for his company it is eight-figure amounts in rubles. The company has been a sponsor of the Russian Academy of Arts for many years, organizing art and photo exhibitions and publishing art books. Restavracia N is a long-term partner of the Moscow Nights jazz festival. The company also organizes excursions for school students to Moscow library funds. According to Mr. Kuzmin, supporting cultural events is part of his company’s marketing strategy.